Reseta Pharmacy, founded by three Philippine beauty queens, opened its first branch this year in Malolos, Bulacan. The pharmacy’s premium branding was designed by Design For Tomorrow, an Ortigas-based creative consultancy.
The founders, Dr. KC Halili (2014 Miss Manila), Justine Felizarta (2024 Century Tuna Superbods Grand Winner, 2022 Miss World Philippines), and Angelia Ong (2015 Miss Earth), were inspired to launch Reseta after years of organizing relief efforts during calamities. The “Pharmacy Queens” centralized their efforts into a healthcare center that offers more than just medicines.
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Reseta provides affordable generic and branded medicine, beauty products, baby care items, and more. The founders also plan to introduce wellness programs and educational sessions for the local community. Their vision is to provide “ginhawa”—a holistic approach to Filipino well-being.
Design For Tomorrow collaborated closely with the Reseta team to develop the brand, combining the sophistication of big pharmaceutical brands with the approachability of neighborhood stores. This is part of the consultancy’s ongoing mission to “Democratize Design,” bringing premium branding to mass-market Filipino businesses.
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The grand opening last August 2, 2024, featured a Ginhawa Medical Mission, highlighting Reseta’s commitment to community wellness. Reseta’s location is at San Francisco Building L748, Estrella St., Santo Niño, Malolos, Bulacan.
Read more about Reseta’s journey and Design For Tomorrow’s creative work through the full case study on Design For Tomorrow.
Follow more Good MSME stories and discover how Reseta and other Filipino enterprises are inspiring with their experience!
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