TikTok Shop and L’Oréal have partnered once again to advance the Digital Beauty Academy, a program aimed at empowering aspiring beauty entrepreneurs across the Philippines. Building on the success of last year’s launch in Quezon City, this year’s initiative expands to Makati City, combining L’Oréal’s extensive beauty education with TikTok Shop’s vibrant social commerce platform.
The Digital Beauty Academy offers comprehensive training in beauty, grooming, and personal care, alongside practical education in leveraging TikTok and TikTok Shop for business growth. The program is designed to uplift women from diverse backgrounds, enhancing their socio-economic opportunities within the beauty industry.
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“L’Oréal together with TikTok Shop Philippines recognizes the transformative power of beauty in driving positive societal transformations. The expansion of L’Oréal Digital Beauty Academy in Makati and Quezon City, amongst the bustling cities in the Philippines, signifies a significant step towards a more inclusive future. By the end of the year, over 1800 Makati residents are set to gain access to fundamental beauty and digital commerce tools, paving the way for enhanced economic opportunities through beauty among Filipinos,” said Yannick Raynaud, Managing Director of L’Oréal Philippines.
The program, running from August to December, will conduct six sessions focused on content creation, social commerce strategies, and utilizing TikTok Shop to market and sell beauty products. Participants will learn TikTok basics, livestreaming essentials, and best practices in content creation, gaining insights from TikTok creators and industry experts.
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“We are thrilled to partner with L’Oréal to bring the Digital Beauty Academy to life. This initiative perfectly aligns with TikTok’s mission to democratize access to digital platforms and provide opportunities for growth and empowerment,” said Paolo David, Country Head for Brand Growth and Partnerships at TikTok. “Through this program, we aim to equip participants with the skills and tools they need to thrive in the digital economy while supporting local communities and fostering inclusive growth.”
TikTok Shop and L’Oréal are also exploring future opportunities to expand the Digital Beauty Academy, aiming to reach more aspiring entrepreneurs and broaden the program’s impact.
Don’t miss out on the latest updates from the Digital Beauty Academy—stay tuned and join the movement to empower Filipino entrepreneurs!
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